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🔵Marketing degree

🔵Real-world experience in health, finance, marketing, tech, and more

🔵 Collaborative mindset

🔵 College-level training in audience targeting

🔵 AP and other styles

🔵 Skilled in SEO

Forging Connections

Perfect grammar and optimized SEO result in nothing more than a high bounce rate if writing doesn't connect with your audience.

Grammatically correct phrasing doesn't guarantee the best phrasing. Context and connotations for the audience must be considered with every word and phrase choice to ensure correctness and impact.

Some of my work is done under NDAs that forbid public display of work. Please contact me at Lizr@LizMasoner.com for further details on additional projects.

Writing Examples

Adorama •

Camera Metering Modes Explained - Adorama

Modern cameras are full of electronics, but they’re still pretty dumb when it comes to figuring out your plans for a photograph. Exposure metering modes—evaluative (matrix), spot, and center-weighted—give the camera instructions on how to measure light. That helps you balance shutter speed, aperture, and ISO to get the exposure you want. Every brand handles metering a little differently, but most have some version of those three exposure metering modes. Learning how camera metering modes work he...
Forbes Advisor •

What Is E-Commerce?: A Comprehensive Introduction

Most of us have bought something online, but how far does e-commerce reach? E-commerce covers all transactions enabled by electronic communication. From individuals buying a treadmill on Facebook Marketplace to huge online stores such as Amazon, e-commerce is as diverse as the people behind it and has the power to level the playing field for businesses of all sizes.
We’ll walk you through the details of what is e-commerce, e-commerce pros and cons, how e-commerce works, what selling platforms ar...
Forbes Advisor •

What Is A Subdomain? A Beginner’s Guide

You’ve probably run into website builder hosting plans that include a free subdomain, but did you know that www is a subdomain too? Or that you can create your own subdomains? Subdomains work with your existing domain name to give you extra ways of organizing your website and affecting SEO by changing how browsers look at your content. In addition to the ubiquitous www, you can have custom subdomains within some universal (and not-so-universal) limits...
Forbes Advisor •

10 Best VPS Hosting Providers Of 2025

The biggest part of choosing the best VPS is knowing the technical specifications you need. Unlike shared hosting, it’s no longer “fast, faster and fastest” or just looking for which plan has the most “unlimited” notations in the feature comparison. At this level, you need to at least know the basics of how computer resources work and have a reasonable familiarity with basic hosting settings, although managed plans can help reduce the technical skills needed.
Most small businesses start with sha...
Forbes Advisor •

The Onboarding Process: A Step-By-Step Guide

There’s a reason job description terms like “self-starter” and “hit the ground running” have prospective employees running for the hills. Terms like those (among others) suggest little to no employee onboarding or training. 
A well-thought-out and executed employee onboarding program does more than help your company stay compliant with hiring laws; it also acts as a training period to get new hires up to speed quickly. A great onboarding process improves employee engagement, retention, productiv...
Forbes Advisor •

20 Essential Social Media Metrics

Does your audience like you or do they like like you? Social media metrics help social media managers and other stakeholders separate the casual viewers from diehard fans and customers. Which social media metrics you track matter, and the answer isn’t the same for every business. However, there are 20 core metrics that give you data to calculate a wide range of valuable insights.

Social media metrics measure basic information such as the number of people who have seen your content, but they also measure your brand’s responses and combine with website traffic data for deeper insights into metrics surrounding brand awareness, conversion rates, customer service and engagement. For social media managers, every bit of data is ...
Forbes Advisor •

What Is Mobile Marketing? A Beginner’s Guide

Mobile marketing types are generally defined by the delivery method and advertising trigger. For example, location-based advertising can be triggered on a mobile device that enters a specific location. SMS marketing refers to messages sent via SMS. There are seven general categories of mobile marketing, although experts disagree on how to organize some categories because of overlaps.
SMS marketing is using text messages to deliver your marketing content. These can include advertisements, order s...
Forbes Advisor •

Hostinger Review 2025: Features, Pros And Cons

Hostinger is one of the best megahosts out there, and it regularly places as one of our best hosting provider picks. While not as strong in support as some boutique web hosting providers, it’s a solid host for those needing a budget entry into web hosting.

The ability to use the website builder, WordPress and direct PHP or HTML websites on one account offers a lot of flexibility as businesses explore what platform is best for them. However, companies should pay attention to renewal prices, as the price increases when special offers run out can often surprise new customers...