Forbes Advisor
•
4 August 2025
20 Essential Social Media Metrics
Does your audience like you or do they like like you? Social media metrics help social media managers and other stakeholders separate the casual viewers from diehard fans and customers. Which social media metrics you track matter, and the answer isn’t the same for every business. However, there are 20 core metrics that give you data to calculate a wide range of valuable insights.
Social media metrics measure basic information such as the number of people who have seen your content, but they also measure your brand’s responses and combine with website traffic data for deeper insights into metrics surrounding brand awareness, conversion rates, customer service and engagement. For social media managers, every bit of data is ...