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🔵Marketing degree

🔵Real-world experience in health, finance, marketing, tech, and more

🔵 Collaborative mindset

🔵 College-level training in audience targeting

🔵 AP and other styles

🔵 Skilled in SEO

Forging Connections

Perfect grammar and optimized SEO result in nothing more than a high bounce rate if writing doesn't connect with your audience.

Grammatically correct phrasing doesn't guarantee the best phrasing. Context and connotations for the audience must be considered with every word and phrase choice to ensure correctness and impact.

Some of my work is done under NDAs that forbid public display of work. Please contact me at LizMasoner@gmail.com for further details on additional projects.

Writing Examples

Forbes Advisor

Best GoDaddy Alternatives Of 2025

GoDaddy is the best out there at creating Super Bowl ads, and its 2025 ad featuring actor Walton Goggins was no exception. While topping many best website hosting lists and offering a website builder, complaints still abound about GoDaddy.
The new Airo AI website builder is a step forward for GoDaddy, but it’s still not the best choice for many small businesses or individuals. Many SMBs just can’t afford its steep $10 plus weekly “all access” price tag on top of hosting costs.
Consistently sketc...
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WordPress Vs. GoDaddy 2025 Comparison

WordPress versus GoDaddy is a cage match new to the ticket, but GoDaddy’s ads featuring popular actor Walton Goggins have people buzzing about the new GoDaddy AI website builder. GoDaddy promises almost no-effort professional websites in its latest marketing push, but can it really live up to the hype or compete with WordPress? GoDaddy’s website builder looks easy on the surface, but when you compare customization capabilities, hosting flexibility, SEO tools and long-term use cases, WordPress.or...
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20 Essential Social Media Metrics

Does your audience like you or do they like like you? Social media metrics help social media managers and other stakeholders separate the casual viewers from diehard fans and customers. Which social media metrics you track matter, and the answer isn’t the same for every business. However, there are 20 core metrics that give you data to calculate a wide range of valuable insights.

Social media metrics measure basic information such as the number of people who have seen your content, but they also measure your brand’s responses and combine with website traffic data for deeper insights into metrics surrounding brand awareness, conversion rates, customer service and engagement. For social media managers, every bit of data is ...
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What Is Mobile Marketing? A Beginner’s Guide

Mobile marketing types are generally defined by the delivery method and advertising trigger. For example, location-based advertising can be triggered on a mobile device that enters a specific location. SMS marketing refers to messages sent via SMS. There are seven general categories of mobile marketing, although experts disagree on how to organize some categories because of overlaps.
SMS marketing is using text messages to deliver your marketing content. These can include advertisements, order s...
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InterServer Review 2025: Features, Pros And Cons

InterServer gives you a chance to start with several types of hosting on a very limited budget for hosting costs. The flexibility is great, and the 30-day money-back guarantee on some plans is a nice safety valve, but extras like cPanel and the sometimes slow customer support can eat into your budget and patience at times. Still, InterServer packs in a lot of features with budget-friendly shared hosting that you find with many other shared hosting providers, even some of the best shared hosting...
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10 Best VPS Hosting Providers Of 2025

The biggest part of choosing the best VPS is knowing the technical specifications you need. Unlike shared hosting, it’s no longer “fast, faster and fastest” or just looking for which plan has the most “unlimited” notations in the feature comparison. At this level, you need to at least know the basics of how computer resources work and have a reasonable familiarity with basic hosting settings, although managed plans can help reduce the technical skills needed.
Most small businesses start with sha...
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What Is A Subdomain? A Beginner’s Guide

You’ve probably run into website builder hosting plans that include a free subdomain, but did you know that www is a subdomain too? Or that you can create your own subdomains? Subdomains work with your existing domain name to give you extra ways of organizing your website and affecting SEO by changing how browsers look at your content. In addition to the ubiquitous www, you can have custom subdomains within some universal (and not-so-universal) limits...
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Best ClickFunnels Alternatives Of 2025

There’s no doubt that ClickFunnels is a powerful platform combining email marketing and sales features. However, it comes with a steep price tag that is often too much for many SMBs. Plus, if you already have a CRM, live chat or website, do you really need to pay for those tools again as part of the ClickFunnels’ packages? We’ve dug into the details and consulted both experts and real-world users to find the best ClickFunnels alternatives for your business...
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How To Build A Website For Free In 2025

Shoestring budgets are all too common for SMBs, especially one-person operations and brand-new endeavors. You’ve already invested nearly everything into starting a business and with web design agencies quoting thousands for a simple informational website, it’s no wonder that one of the most common questions asked is how do I build a free website?

While you can make a completely free website, some free website options are better than others. For example, ...
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Hostinger Website Builder Review for 2025: Features, Pros And Cons

For entrepreneurs, sometimes the hardest part of trying to build a website is getting past staring at a blank screen. Hostinger’s website builder takes the fear out of the first stage of the creation process. While I personally prefer deeper customization options and creating sites without AI, Hostinger’s AI builder is a great tool to level the playing field for entrepreneurs without any website-building experience or the funds to hire a professional designer...
Forbes Advisor

4 Real Ways To Get A Free Business Email Address

Free business emails are real, but they aren’t plentiful. We’ve found four legitimate ways to get a free business email address using a custom domain name to help you increase your company’s credibility and security without breaking your budget. We’ve also found several cheap business email options if you need more features than free plans offer, and talked with experts about what’s most important when choosing a business email provider...
Forbes Advisor

Hostinger Review 2025: Features, Pros And Cons

Hostinger is one of the best megahosts out there, and it regularly places as one of our best hosting provider picks. While not as strong in support as some boutique web hosting providers, it’s a solid host for those needing a budget entry into web hosting.

The ability to use the website builder, WordPress and direct PHP or HTML websites on one account offers a lot of flexibility as businesses explore what platform is best for them. However, companies should pay attention to renewal prices, as the price increases when special offers run out can often surprise new customers...
Forbes Advisor

5 Best Free Web Hosting Services Of 2025

No matter how stellar some paid web hosting plans are, sometimes there just isn’t the budget for it. The best free web hosting services can help get your business online, start a personal blog, or build a site for a school project, community event or one-time event.

Eventually, businesses will want paid web hosting with more benefits, server resources, features, security and support. However, there are plenty of reasons to consider free web hosting for your website when starting out. We’ve dug deep into the data, testing, features, security, pros and cons of the best free website hosting available to help you find the best free web host in record time...
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The Onboarding Process: A Step-By-Step Guide

There’s a reason job description terms like “self-starter” and “hit the ground running” have prospective employees running for the hills. Terms like those (among others) suggest little to no employee onboarding or training. 
A well-thought-out and executed employee onboarding program does more than help your company stay compliant with hiring laws; it also acts as a training period to get new hires up to speed quickly. A great onboarding process improves employee engagement, retention, productiv...
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Sample 2025 Payroll Calendar Downloads: Weekly, Biweekly, Bimonthly And Monthly

“Show me the money!” It’s more than a funny movie line Tom Cruise yelled in Jerry Maguire; it’s the ultimate motivation for almost all employees. No matter how much your employees (or you) love your job, it’s the paycheck that keeps them coming back. Your payroll schedule influences employee loyalty, your business’s cash flow, payroll costs and even payroll accuracy.
A payroll calendar helps you plan out pay periods and paydays. We’ve created downloadable sample payroll calendar templates for we...
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10 Best Reseller Hosting Providers Of 2025

Reseller hosting gives web designers and developers a way to generate a continuing revenue stream from one client (with or without content and design maintenance plans) by renting hosting plans from established web hosting providers and reselling them to clients under white labeled dashboards. The best reseller hosting providers make it easy to manage your reseller hosting clients and plans.

All of my “best-of” lists are informed by years of industry experience, backed with in-depth data collection and..
Forbes Advisor

Best Shopify Alternatives Of 2025

Shopify’s customer satisfaction and name recognition don’t match. While Shopify is the undisputed king of e-commerce name recognition, users are often disappointed with high subscription costs, extra fees, lack of quick customer support and difficulties with customization.

As an all-in-one e-commerce platform that includes hosting, users also often have concerns about Shopify’s lack of detailed information on the hosting resources keeping their online stores live and functioning.

That said, its quick and easy store creation, along with over 4,000 third-party integrations, keeps Shopify squarely on most best e-commerce platform lists. However, Shopify isn’t best for every business, so I’ve collected my top five Shopify alternatives to help you grow your business.
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